French people talk about the cost of living like British people about the property market. And this is also largely covered in the media and widely mentioned by the politicians...especially the one from the opposition (les Socialistes). I have to admit that costs have risen significantly in France in the last couple of months. Britain had the reputation to be an expensive country to live in and British couple were constantly encouraged to think about moving to France, Spain, or Italy for their retirement: greater lifestyle, hot and sunny places, relatively cheap place to be. This might not be the case anymore. Every time I go to the supermarkets in France I am shocked by the large increase of the costs. It is easier to benchmark as I always have my regular personal shopping list with me. Two years ago, products used to be in average 25% cheaper compared to the UK. Since, this gap has reduced and the Pound has also fallen making this difference negligible or even France a slightly more expensive place to be. I don't want to draw conclusions from few examples, but I enclosed below some prices I have referenced this week in France and in the UK.
- Petrol (unleaded 95): 1.46 €/l (£ 1.17/l) vs. £1.07/l in the UK. France 10% more expensive.
- Croissant: 1.50 € in Nancy vs. £1.10 in the UK. France 8% more expensive.
- Baby Powder Milk (second age) 900gr Box: 14.5€ in France (11.6 £) vs. 5.50£ in the UK. France 100% more expensive (see my comment below).
- Kickers baby shoes: 70€ in France vs. 50 GBP in the UK, France 12% more expensive.
- Sthil MS230 chainsaw: 429€ (in France vs. £271 in the UK, France 25% more expensive.
I am always amazed by price of the baby powder milk in France, where the competition is even larger (only two main suppliers in the UK, more than 5 in France). The products are very similar, the weight are the same, the demand is larger in France as they are more babies and it is still twice more expansive. It is even easier to compare with the Nappies, Pampers of Huggies. In average the cost are twice more expensive in France than in the UK, like for like for the same product. French parents tend to spend a lot for their babies, especially for baby clothes of shoes. Is it the same for any baby products in which case companies like Danone (milk) or Pampers scandalously overcharge French families knowing that culturally French people will accept to pay more for less? Of course the question is not about nappies or baby milk but why major companies like Pampers might charge twice the price in France compared to the UK for a similar standard of living. I will contact Pampers and post their answers. PS Still no response from Lipton (see my previous post). I will contact them again soon.